Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see 2 things in continuous tension: the push for softer, more breathable prints that people really enjoy wearing, and the need to produce at scale without compromising the environment or the bottom line. That stress has actually formed how I pick inks, pretreatments, and fabrics for customized apparel jobs. For many years, I've found out that water based inks and discharge printing are not simply buzzwords, they are useful tools that produce stunning results and real comfort, particularly for T t-shirt printing that needs to withstand daily wear.

If you run a brand name, manage bulk t shirt orders, or simply desire your personalized t-shirts to feel like a favorite from the first wash, it deserves understanding how these ink systems work, where they shine, and where they require care. The right option can make the distinction between a shirt that gets worn as soon as and one that becomes the go-to.

What water based ink actually is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the material and treatments into a film, water based inks take in into the fibers. That single characteristic discusses the majority of the advantages and compromises. Prints feel soft due to the fact that you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and integrated. On light garments, the hand is often identical from the shirt itself. For customized t shirts developed for convenience, this is the path to the "retail feel" customers ask for.

There are 2 primary households: standard water based and discharge. Standard water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the right base, once you move into darker materials, you either require a much heavier print or you switch to release. Discharge printing utilizes an activator that lifts the color from the material throughout curing, basically whitening the shirt's color in the printed areas, then replaces it with your pigment. Completion outcome is the softest possible print on dark cotton, often with outstanding detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing slogan if you unload the chemistry and the workflow. Water based inks normally include fewer volatile natural substances than solvent-heavy alternatives and avoid PVC entirely. Lots of are certified with rigorous requirements like Oeko-Tex or satisfy retail testing programs that ban specific phthalates and heavy metals. If you offer custom garments into corporate wellness programs, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system idea. Ink is one part. You likewise need to look at store practices: filtration on your washout cubicle, recover chemistry, energy use on your dryer, and even fabric sourcing. Discharge requires an activator, typically based upon zinc formaldehyde sulfoxylate or similar substances, which has its own handling and ventilation needs. In a well-run shop, exposure is managed and waste is caught. If you're utilizing print as needed with a partner, ask how they manage discharge effluent and whether they have air exchange and curing controls dialed in. Real sustainability hides in the details.

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Hand feel, breathability, and the "preferred tee" factor

Most people do not purchase a graphic tee because they enjoy the ink. They purchase it due to the fact that the garment looks great, feels great, and keeps that character after duplicated washing. Water based inks, including discharge, provide you that broken-in convenience from the first day. On a 100 percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you often get from heavy plastisol when you extend across the chest.

I keep a shelf of contrast t-shirts in the studio. One from a browse brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened even more, the colors mellowed a little, and the shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under severe light, which some streetwear clients choose, however the wearer feedback corresponds: water based seems like a premium garment.

Color, coverage, and how expectations shape results

Color precision with water based inks is a matter of control, humidity, and the material's own color. On white or heather light t-shirts, standard water based ink can strike tight Pantones with a measured ink mix and a tidy mesh. On darker cotton, discharge includes variables. Different dye lots discharge in a different way, even within the very same brand and color. Black 3001 blanks from one batch may raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the last color, however you're still dealing with a background that is shifting as the color is removed.

That's not a flaw, it's part of the medium. Lots of designers welcome the somewhat classic character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand demands laser-precise color recreation for business logos, either order test prints on the specific batch you plan to use or think about a water based underbase or hybrid approach where required. For wholesale t shirts that will be dispersed nationally, put example approvals into your process so there are not a surprises at scale.

Fabric matters more than the majority of people think

A water based print is a partnership in between ink and fiber. Ringspun cotton takes ink beautifully. Carded open end cotton is scratchier and beverages ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can work with water based, however discharge just raises the cotton part. That means your color saturates the cotton while the polyester and rayon stay as-is, typically yielding a heathered or speckled print that looks deliberate if you design for it. If your goal is flat, vivid color on a poly blend, standard plastisol or a specialized low-cure system may be smarter.

On all over print jobs, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees presents joints, folds, and irregular pressure that show up as blank micro-gaps. If you must print on ended up garments, expect small spaces along seams, which some customers like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks act in a different way on press. They dry much faster in the screen, which is useful on material however can lock a mesh if you pause too long. Running a higher mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a devoted screen rewetting service at hand, and keep the print space humidity in a stable variety, approximately 45 to 55 percent, to prevent early drying. Manual press operators will notice how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Vehicle presses, with flood bars and constant pace, minimize clogging.

Curing is where lots of novices miss the mark. Water based inks need both heat and time for the water to evaporate, then for the binders to cross-link. A clothes dryer tunnel with enough airflow makes the difference. You desire even heat throughout the belt and enough dwell to reach the manufacturer's treatment temperature level throughout the ink layer, not just at the surface. Shirts leaving the tunnel should be dry to the touch with no cool areas. For discharge, the chain reaction happens during this cure, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends upon appropriate treatment and fiber engagement. A well-cured water based print on cotton can last longer than the shirt. I measure sturdiness by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual inspection for fading and cracking. Water based prints show steady softening and a gentle fade in the same method jeans unwinds. Plastisol's failure mode is different, typically splitting if the ink layer is too thick or under-cured. For tailored t-shirts that need to look proficient at a family reunion and still remain in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs vary regionally, but the economics fall under familiar patterns. Water based ink itself is typically similar to plastisol at the gallon level, but you invest more in store environment and drying capability. On press, water based can be somewhat slower at setup due to the fact that you pay closer attention to fit together, squeegee durometer, and off-contact. When tuned, vehicles perform at comparable speeds. Where it truly settles is in perceived worth. A soft print on a mid-tier blank frequently feels premium without jumping to the highest-cost t-shirt. Brands can price accordingly.

For bulk t shirt orders above a couple of hundred pieces where the art fits the medium, discharge on 100 percent cotton is a workhorse. For print as needed that needs overnight turnaround and art changes constantly, direct-to-garment or DTF may be better operationally, though both have their own environmental and feel trade-offs. When you take on wholesale t shirts with numerous colorways and need to keep stock versatile, a versatile water based palette on light garments is effective, since you avoid the weight and stiffness that build up with numerous underbases in plastisol.

Design options that draw out the best in water based and discharge

Design preparation begins with the fabric color and ends with treating. On light t-shirts, lean into information: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the shirt color glimpses through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood locations can fill out with discharge, particularly on high-absorbency cotton. If you require razor negative space, different the art to print unfavorable shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the actual garment rather than trusting a digital mockup. A mockup can not record fiber interaction and dye lift.

When you should state no to discharge

There are times I advise versus discharge. Polyester-rich garments are leading of the list. The activator can trigger color migration, particularly with sublimated or cationic-dyed efficiency t-shirts, causing ghosting or brownish casts. Some garment dyes, specifically reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to minor odor during treating, discharge days in the store are noticeable. Well-managed air flow reduces this, but it is part of the process.

If a customer requires metallics, puff, or specialty textures, plastisol or hybrid systems still own that area. Water based metallics exist, however the particles typically sink, and the impact is more satin than real metal. For high-opacity neons on dark t-shirts that must be billboard-bright, you may need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, established a workflow that removes uncertainty. A basic technique keeps surprises at bay and helps you hit deadlines for launches and events.

    Decide on fabric initially, then ink: pick one hundred percent ringspun cotton for discharge, or light, high-quality cotton for basic water based. Avoid high poly unless the heathered effect is desired. Request test prints on the exact blanks: one t-shirt per colorway is normally adequate to lock approvals, particularly for bulk t shirt orders where consistency matters. Clarify color expectations in context: provide Pantone targets for light garments and explain acceptable ranges for dark discharge prints, with photos of previous work you like. Align on care labels and handling: advise cold wash and low heat dry for consumers, then verify your cure times so wash toughness matches the tag guidance. Confirm ecological standards: ask your printer about ink accreditations, ventilation, and waste capture, especially if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restraints: quick art modifications, little batch sizes, and the need for a broad color gamut. Direct-to-garment has actually ended up being the default, however water based screen printing can fit POD if you arrange catalog technique. For designs that are high volume even at little day-to-day quantities, pre-burning screens and keeping a small stock of popular sizes lets you ship exact same day with water based prints that feel better than lots of DTG outputs. It works best when you keep art to one or two colors and choose light garments.

If your POD model relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Customers who care about touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a standard plastisol task, I discuss what they are buying. They get the soft hand that retail clients relate with quality, improved breathability, and compliance for sensitive buyers. On a per-shirt basis, the difference for a basic three-color front hit might be modest, often a little uplift that can be neutralized by picking a somewhat more economical blank. If the program is for wholesale t shirts entering into boutiques or e-commerce at exceptional price points, the improvement in perceived value more than covers the change.

For customized t-shirts, such as charity runs or college clubs, options matter. Deal a base rate with plastisol on midweight cotton, then a "convenience upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some customers optimize for cost, others for feel. Fulfilling both lets you serve a broader market without diluting your craft.

Care guidelines that consumers really follow

Care labels often read like legal disclaimers. Keep it easy and realistic so the shirt makes it through reality. Water based and discharge prints prefer cooler washes and lower clothes dryer heat, but they will endure typical laundering if appropriately treated. I recommend phrasing care tips in human terms on item pages: wash cold with similar colors, tumble dry low, prevent material softeners if you want colors to remain crisp. The last note matters due to the fact that some softeners can deposit movies on fibers, dulling the visual contrast of great lines.

I've tested these directions in-house: two similar shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed slightly faster fading of mid-tones, yet still looked great. That tolerance originates from right remedy, not from babying the garment.

All over print concepts that do not battle the limitations

All over print catches attention, but printing flood coats on put together garments with water based inks can be unforgiving. Rather of fighting seams, design for them. Usage tone-on-tone patterns that fade naturally at seams, or use a ghosted grid that looks intentional when it breaks at hems. Alternatively, run panel printing and sew. Brands that offer minimal runs can validate cut-and-sew for 100 to 300 pieces if the design warrants it. The completed garments read as custom from a range, which is the goal.

A short anecdote from a busy season

One spring we ran a series for a local music celebration. The customer desired soft black tees with a sunburst print that seemed like it lived in the material. We tested on 3 blacks from two mills. Batch one raised easily with discharge, batch 2 remained stubbornly dark in the mid-rays of the art work. We logged color lot numbers, rotated the ink mix by including a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to complete the reaction. The result: consistent tees across 2,400 systems, each with a soft, breathable print that sold out by day two.

That task taught the crew to deal with discharge like cooking, not chemistry on a blackboard. The recipe matters, however so does tasting and adjusting.

Common pitfalls and how to avoid them

Most issues I see trace back to process, not the ink household. Under-curing is the first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never struck the required temp for the right period. Utilize a donut probe or an ingrained thermochromic strip to determine real ink film temperature level, not simply dryer setpoints. Screen lockup is the second. Keep a consistent speed on press, flood in between prints, and control shop humidity.

A 3rd pitfall is ignoring material irregularity. If you change blanks mid-run because a size runs out stock, you might see shifts in color. Construct contingency into your buying. For brand names planning ahead, selecting a basic blank and locking it with your supplier lowers surprises.

Final assistance for selecting your path

If your priority is soft, breathable custom clothing that customers keep wearing, water based inks are worth the knowing curve. Use standard water based on light garments for tidy information and matte color. Move to release on 100 percent cotton when you desire the softest prints on dark shirts. Accept and plan for slight color difference with discharge, particularly across color lots. For bulk t t-shirt orders, integrate in a single round of physical tasting on the actual blanks you will use, then record your settings and keep back a referral t-shirt for quality control.

If you run a print on demand catalog, carve out a water based pill of best sellers on light t-shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty effects and neon stunners in plastisol or hybrid https://edgarqqho402.theburnward.com/beyond-standard-tees-a-guide-to-eco-friendly-water-based-inks-and-discharge-printing-for-customized-t-shirts-1 systems where they belong.

Custom t shirts are evaluated in the hands, not simply on screens. When a consumer rubs their thumb across a print and feels absolutely nothing but fiber, you've won. That's the moment water based and discharge deliver, and why they should have a location in any major store or brand name's toolkit.

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Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515